IDEAS, IDENTITIES, AND VISUAL WORLDS, THROUGH STORY-DRIVEN DESIGN AND CAREFUL ATTENTION.
work shaped by story
Cat Wilcox Design
In Theory
Story- Driven Branding
Building brands from narrative, emotion, and intention, not trends or templates, so they feel lived-in, human, and specific.
Creative Direction
Helping ideas find their center, voice, and visual language before they fragment into pieces.
Visual Interpretation
Translating abstract thoughts, histories, and feelings into imagery, gesture, and atmosphere that communicates without over-explaining.
Bespoke Design Systems
Custom visual worlds designed to hold complexity, from identity to print to digital, without flattening meaning.
Unconventional Collaborations
Projects that don’t fit clean categories and benefit from curiosity, trust, and shared authorship.
In Practice
Christmas Love Story/ Editorial
Moody, Romantic, Timeless
All Shapes and Sizes / Get in Touch Foundation
Relaxed, inviting, humourous
Love in Lush/ Personal Branding
Deep, personal, bold, antique
Meet the Artist
I work at the intersection of story, interpretation, and visual form. My approach is intuitive but intentional, shaped by attention, listening, and a deep respect for complexity.
I’m drawn to projects that value meaning over polish and collaboration over prescription — work that benefits from curiosity, trust, and room to unfold.